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BRIEF
Shifting from Value of Time to vot asia, the official pre-owned merchant for Richard Mille wishes to elevate its brand voice in a tasteful manner, as it eyes to expand its presence into the international watch hub of Hong Kong.
RESULT
With renovation and design already underway, our content strategy acts as a crucial component to hold everything together. Through a full revamp of the website content, we provided a luxurious, contemporary tonality to guide vot asia's storytelling while formalising several sales and services scripts as adapted from the website.
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