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uni residence.
CLIENT
wingtai asia | vanke
TYPE OF CLIENT
real estate development / property management
CATEGORY
naming | brand identity | website copy | marketing materials | video script
BRIEF
Located in suburban Hong Kong, our client is seeking content and strategy that evokes the feeling of nature, at the same time clearly indicating major target audience groups.
RESULT
Amidst a downturn in the property market, the copywriting approach on various marketing collateral stuck with nature and mental space to bring along the right emotions. From the sales brochure, leaflet, print ad, to sales video scripts, the adaptation maintains a high level of consistency.
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