standard chartered.

CLIENT

standard chartered hong kong.

TYPE OF CLIENT

banking & finance

BRIEF

Every Chinese New Year, the official issuer hands out new banknotes as part of the red packet tradition in Hong Kong. The request was to create a set of communication tools to ensure smooth internal and external arrangements and execution.

RESULT

The content was created and adapted into various long and short form writing, including trilingual emails, SMS, website copy, and other printed materials. To cater for the wider public, the choice of words and integration with UI/UX are critical to guide a smooth process.

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