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cathay dining.
CLIENT
cathay subsidiary services
TYPE OF CLIENT
aviation / services / f&b
CATEGORY
brand repositioning | website copy
BRIEF
Originally Cathay Catering, this rebrand signifies a ideology shift in how food is being seen, created, and served. That's why the client was seeking content that elevates the brand sharply while remaining Cathay's concise and premium tone.
RESULT
A full website revamp and restructuring was delivered to cover not just in-flight dining, but also newly formalised food & beverage services on the ground. Consistency was key, as we strived to bring Cathay Pacific's premium language into Cathay Dining's brand voice, completing an immersive brand journey for prospects.
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